On August 7, 2017, Grand Central Tech hosted its inaugural Authors @ GCT event. Working with some of Penguin Random House’s most influential writers, Authors @ GCT facilitates engaging, live conversations with some of the world’s leading storytellers, change-agents and big picture thinkers as they discuss their latest works.
Matt Harrigan, Co-Founder and Managing Director of GCT, moderated the insightful and thought provoking conversation with Ryan Holiday, the well-known marketing strategist and best-selling author of five books, most recently, Perennial Seller: The Art of Making and Marketing Work that Lasts.
The conversation, much like the book, quickly zeroed in on the importance of building a brand or creating a product with intention and purpose. Not only is doing so critical to surviving the “agony of creation” in the first place, but to maintaining lasting viability. In discussing the recent fall out around Uber and the notable issues regarding the treatment of women and minorities in the tech and venture landscape, Holiday quoted Peter Drucker’s famous line “culture eats strategy”. He suggests that the very conception of a brand and product should reflect a genuine regard for creating something that is net positive. Sure, companies can look past this step initially and find some notable initial success, but in an era of massive consumer choice and ubiquitous information, doing so tends to catch up with them long term.
This is why intention matters.
What many people like most about Ryan is the diversity of actual tactics he offers in his books. Perennial Seller is no different. It provides insights into how to make something stand the test of time, how to perfect, position, and package your product or company, how to develop the right marketing channels, and how to build a platform.
Ryan’s unique insights into making work that lasts was a perfect kick-off for Authors @ GCT, meant to showcase thought leaders across a wide range of industries.
Join us next month to engage with Cathy O’Neil on September 20th at the next Authors @ GCT, where she will be discussing her latest work, Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy.