Last week we proudly announced our 2XinTech conference set for 10/27, MC’d by the one and only Kara Swisher. Thus far the response has been fantastic, with over 16 of the industry’s leading VC’s signing on, our corporate partners — including our newest and one of the lead sponsor’s, Verizon — providing programming support, and applications to attend flooding in from truly impressive women from all over the country, not just NYC. We are humbled.
The 2XinTech event marks Grand Central Tech’s first notable effort at convening a large, varied audience around a single notion. We solicited a ton of feedback before we launched last week, and have learned a few things since. In the event it might be of interest to anyone else, we thought we’d share.
1. No one has time for anything, let alone conferences. Don’t fight the current, work with it. What do people make time for? Meeting peers who can have a material influence on their business’ prospects or their own personal development. That’s what makes people stand up from their desks for a few hours. So just concentrate on executing against that ambition. This is what led us to our roundtable format where we give as much care to seating as if this were a wedding.
2. Create mechanisms so participants can actually speak with one another about actually interesting topics. Who wants to crowd into a room for a full day of “Legal 101” or “tax/accounting snafus every founder should avoid”? To be clear, we’re not disparaging either in the least and work with our companies to make sure they’re buttoned up on all the brass tacks, but conferences should provide rare opportunities to “learn the un-googleable”. So we’ve asked all of our speakers to tell personal stories relatable to any founder, but learned specifically by them.
3. Create lasting relationships not passing acquaintances. The standard practice after a conference is a nice cocktail hour where everyone races to meet the person they wanted to meet all along and then ducks out before it gets awkward. We’ll have a cocktail hour, too, but are confident our agenda/structure for the day will ensure attendees will meet everyone they hope to as the day goes on. Furthermore, we’re finishing off the event with each table attending private, paid-for dinners for their groups. We haven’t heard of anyone doing this before, but are confident that this opportunity to “break bread together” will ensure attendees walk away with lasting relationships.
4. Enlist someone who knows what they’re doing! We couldn’t be more excited to have Kara Swisher on board to function as Master of Ceremonies for the day’s events. From behind her trademark aviators, Kara’s unflinching perspective on the tech sector and its evolution is invaluable. We’re sure her involvement will lead to many memorable moments in an altogether memorable event.
5. Sign on incredible speakers. But perhaps more important than this lesson is the need to keep the audience hungry for more! Check back next week for updates on our full speaking lineup.
And be sure to APPLY NOW!